What Is Cool?

WORLD'S COOLEST BIKES

WHAT IS COOL?

Cool is inspired and inspiring. It’s an idea and an ideal. Cool can be as fleeting as a breeze, as hard to get a grip on as a wet bar of soap, yet as real and as powerful as a whack in the forehead with a titaniumnitrided fork tube. Cool can come from what a bike is or what it does. But at the core, Cool is about purity of expression, of material objects being infused with human energy, creativity and insight to make them more than just the sum of their parts. To find the World’s Coolest Bikes, we sought out the best custom builders, the most famous designers, the most magnificent machines. What follows is but a small sample and the first installment of the World’s Coolest Bikes. There will be more. Cool is unlimited... -Mark Hoyer