The Ride
THE RIDE
IGnITIOn
nEWS
THE INTERNET HASN'T KILLED PRINT; IT'S JUST LEADING TO MORE GOOD BOOKS.
Best custom motoculture website on the interwebs? BikeEXIF.com, bar none. After years of daily-fix posts featuring the most beautiful motorcycles by today's top builders, EXIF principal Chris Hunter and publisher Gestalten have produced a beautiful, largeformat, 320-page coffee-table book entitled The Ride.
Not only does Hunter have an eye for fantastic motorcycles and a deep understanding of the "new" custom scene, he also knows how to pick writing talent, with work coming from CW contributors Paul d'Orléans and Gary Inman, plus former CI/I/ Editor-in-Chief □ avid Edwards. Not just great writers, the whole team has vast experience in motorcycling, and it shows in the finished product.
Builder-focused, The Ride features narrative, informative specs, and a good dose of philosophical musing. Writes Hunter: "It is a snapshot of the custom motorcycle world today as it rediscovers the concept of fun and personality... a book for anyone who relishes that connection between man and machine. It's for anyone who prefers metal to plastic, or values oldschool craftsmanship more than high technology."
Even if there weren't a word on a page, hundreds of beautifully reproduced photographs by some of the best ÍS shooters from around the world J) would make Q the $55 price of Z admission worth it. Get one at 1) usshop.gestalten. com.
Mark Hoyer
