Roundup

Moto Memorial

June 1 2011 Bruno Deprato
Roundup
Moto Memorial
June 1 2011 Bruno Deprato

MOTO MEMORIAL

Moto Morini to be auctioned

THE SECOND LIFE OF ITALIAN MARQUE MOTO Morini that started in 2003 has come to a sad end. As of this writing, plans were in place to auction off the company's assets to the highest bidder. Best known for the legendary lightto middleweight machines that it manufactured between the 1930s and '60s, Moto Morini is being offered for the equivalent of $7,745,000, including existing stock, the factory and rights to the brand name. Franco Lambertini, 74-year-old chief project engineer, now must say goodbye to his beloved Moto Morini for the second time once credible offers to save it failed once filing for Chapter 11 bankruptcy. It looks like three times won't be a charm for another of the most famous Italian brands. Bruno dePrato